Toyota Australia's sales data on the fitment rate of Toyota Genuine Accessories on previous RAV4 models places the humble Carpet Floor Mat at the top of the list at 46 per cent.

"New RAV4 V6 offers both front and rear Carpet Floor Mats, one of the most practical accessories offered under the Toyota Genuine brand," said Matthew Callachor, divisional manager, Toyota Customer Service Division.

"Tailored to fit firmly and woven from premium quality nylon, RAV4-branded floor mats will help protect the floor from everyday dirt and wear and tear."

The driver's mat also features two retaining clips to reduce mat movement.

Toyota has produced two stylish airbag-compatible nudge bars to help protect RAV4 V6's front bodywork from minor dings and scratches.

Toyota says its accessories' sales figures indicate that more than one in three RAV4 V6s sold will be fitted with a nudge bar.

The Toyota Genuine Deluxe Alloy Nudge Bar is made of premium quality extruded polished aluminium and features integrated polyurethane overriders incorporating the RAV4 logo.

The Deluxe nudge bar has an integrated underguard, providing additional protection from damage by stone chips and projections.

Toyota also offers a standard polished aluminium nudge bar without the underguard and overriders.

Both Deluxe and Standard nudge bars can be fitted with driving lights.

New RAV4 V6's powerful engine means the vehicle can tow a heavier load, and the towbar capacity has been upgraded accordingly.

The maximum towing capacity for RAV4 V6's Toyota Genuine Towbar is now 1900 kilograms (braked) and 750 kg (unbraked) with a 190kg maximum download*.

Significantly, 30 per cent of owners of previous RAV4 models have had a towbar fitted, a simple addition that increases the versatility of the vehicle.

Other exterior accessories available for RAV4 V6 include side steps, front mud guards, a bonnet protector, headlamp covers and front weather shields.

It can also be fitted with satellite navigation and audio upgrades.

A new fixed price standard schedule service plan gives new RAV4 V6 owners the opportunity to maintain the performance and operational levels of the vehicle at a competitive price.

Toyota's Service Advantage Plan offers new RAV4 V6 owners up to six standard scheduled services for just $150 each at authorised Toyota Service Centres.

The offer is available for up to the first six standard schedule services within the first three years or 60,000km (whichever occurs first), up to and including the 60,000-kilometre service. Toyota RAV4 V6's recommended service intervals are 10,000km**.

"The Service Advantage Plan is an extra benefit for RAV4 V6 owners. It provides clarity on the total costs they can expect to pay during the vehicle warranty period for standard scheduled servicing," Mr Callachor said.

All Toyota Genuine Accessories purchased and fitted to a Toyota are warranted for the remainder of the New Vehicle Warranty or 12 months, whichever is greater. Toyota Genuine Accessories purchased from an authorised Toyota Dealer over the counter are warranted from the date of purchase for one year (unlimited kilometres). Conditions apply. All warranties are additional to the implied warranties under the Trade Practices Act 1974.

Toyota Advantage Service Plan eligibility excludes government and rental vehicles and certain other exclusions apply. Terms and conditions apply. Contact your Toyota Dealer for details of eligibility or visit advantage.toyota.com.au.

*Towbar capacity subject to regulatory requirements, towbar design, vehicle design and towing equipment limitations.

**Standard scheduled services eligible under the Toyota Advantage Service Plan are as per 'maintenance for normal operating conditions' outlined in the Warranty and Service Handbook's service schedule.